FewCookies

Cookie glossary · Marketing

What is the visitor_id* cookie?

Pardot cookie that stores the visitor identifier for marketing automation. It is set by Salesforce Pardot and classified as "Marketing". Requires consent.

At a glance

Provider Salesforce Pardot
Category Marketing
Consent required? Yes
Typical domain Varies (first-party)

How FewCookies handles this cookie

FewCookies recognises visitor_id* from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the visitor_id* cookie?

Yes. visitor_id* is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the visitor_id* cookie do?

Pardot cookie that stores the visitor identifier for marketing automation.

Who sets the visitor_id* cookie?

The visitor_id* cookie is associated with Salesforce Pardot and is classified as marketing.