At a glance
| Provider | Salesforce Pardot |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for lpv*?
Yes. lpv* is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises lpv* from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the lpv* cookie?
Yes. lpv* is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the lpv* cookie do?
Pardot cookie that tracks landing page views.
Who sets the lpv* cookie?
The lpv* cookie is associated with Salesforce Pardot and is classified as marketing.