At a glance
| Provider | Salesforce Pardot |
|---|---|
| Category | Strictly necessary |
| Consent required? | No |
| Typical domain | Varies (first-party) |
Do you need consent for pi_opt_in*?
No. pi_opt_in* is a strictly necessary cookie, exempt from consent under Article 5(3) of the ePrivacy Directive and Law 506/2004. You may use it without the visitor's prior agreement.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises pi_opt_in* from our database of 1,300+ known cookies and classifies it automatically as "Strictly necessary". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the pi_opt_in* cookie?
No. pi_opt_in* is a strictly necessary cookie, exempt from consent under Article 5(3) of the ePrivacy Directive and Law 506/2004. You may use it without the visitor's prior agreement.
What does the pi_opt_in* cookie do?
Pardot cookie that stores the visitor's tracking consent choice to honor the Do Not Track preference.
Who sets the pi_opt_in* cookie?
The pi_opt_in* cookie is associated with Salesforce Pardot and is classified as strictly necessary.