FewCookies

Cookie glossary · Marketing

What is the obuid cookie?

Assigns a unique visitor identifier used by Outbrain for content recommendations and ad targeting. It is set by Outbrain and classified as "Marketing". Requires consent.

At a glance

Provider Outbrain
Category Marketing
Consent required? Yes
Typical domain .outbrain.com

How FewCookies handles this cookie

FewCookies recognises obuid from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the obuid cookie?

Yes. obuid is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the obuid cookie do?

Assigns a unique visitor identifier used by Outbrain for content recommendations and ad targeting.

Who sets the obuid cookie?

The obuid cookie is associated with Outbrain and is classified as marketing.