FewCookies

Cookie glossary · Marketing

What is the obuid cookie?

Outbrain cookie that identifies users for personalizing recommendations. It is set by Outbrain and classified as "Marketing". Requires consent.

At a glance

Provider Outbrain
Category Marketing
Consent required? Yes
Typical domain Varies (first-party)

How FewCookies handles this cookie

FewCookies recognises obuid from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the obuid cookie?

Yes. obuid is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the obuid cookie do?

Outbrain cookie that identifies users for personalizing recommendations.

Who sets the obuid cookie?

The obuid cookie is associated with Outbrain and is classified as marketing.