What is the OB-USER-TOKEN cookie?

At a glance

Do you need consent for OB-USER-TOKEN?

Yes. OB-USER-TOKEN is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

This is general guidance, not legal advice — always verify with a lawyer.

How FewCookies handles this cookie

FewCookies recognises OB-USER-TOKEN from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

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• europe — Marketing
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• obuid — Marketing
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Frequently asked questions

Do you need consent for the OB-USER-TOKEN cookie?

Yes. OB-USER-TOKEN is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the OB-USER-TOKEN cookie do?

Outbrain user token used to personalize content recommendations and advertising.

Who sets the OB-USER-TOKEN cookie?

The OB-USER-TOKEN cookie is associated with Outbrain and is classified as marketing.