Google Consent Mode V2 · required in the EEA since March 2024

The simple solution for Google Consent Mode V2

Without Consent Mode V2, Google Ads and GA4 lose your EU visitors: remarketing audiences stop filling and conversions vanish from your reports. FewCookies sends all four consent signals automatically — paste one line of code and you are aligned.

What is Google Consent Mode V2?

Consent Mode is the framework through which your website tells Google tags (Google Ads, Google Analytics 4, Floodlight) whether a visitor consented to cookies and data use. Version 2 adds two new signals — ad_user_data and ad_personalization — and has been required in the European Economic Area since March 2024, driven by the Digital Markets Act (DMA).

In practice: if your cookie banner does not send these signals, Google stops building remarketing audiences and measuring conversions for EU traffic — even when visitors click “Accept”.

The four consent signals

ad_storage

Allows advertising cookies, such as Google Ads click identifiers.

analytics_storage

Allows analytics cookies, such as Google Analytics 4 measurement.

ad_user_data

New in V2 — consent to send user data to Google for advertising purposes.

ad_personalization

New in V2 — consent to personalized advertising and remarketing.

Free tool

Check your Consent Mode v2 now

Paste your URL and get a per-signal verdict — all four signals plus the default→update order, free and without an account.

Run the free check →

Why it matters for your website

Google Ads remarketing keeps working

Without the ad_personalization signal, remarketing lists stop filling with EEA visitors and your campaigns slowly lose their audiences.

Conversions stay measurable

With Consent Mode, GA4 and Google Ads model the conversions of visitors who decline — you keep a realistic picture instead of a data blackout.

GDPR + DMA compliance

Consent is collected before any non-essential cookie is set, the way the GDPR, the ePrivacy Directive and the DMA require.

Visitor privacy, respected

Visitors get real control over their data: nothing is stored until they choose, and every choice is logged as proof of consent.

How to implement Consent Mode V2 with FewCookies

  1. 1

    Start your free trial

    Add your website in the dashboard — no card required.

  2. 2

    Paste one line of code

    Copy the script tag into your site’s <head>. Works with WordPress, Shopify and any custom site.

  3. 3

    Done — the signals flow automatically

    Run an on-demand scan to find and classify cookies. The banner then asks for consent and updates all four Consent Mode V2 signals from each visitor’s choice.

The widget starts every signal as “denied” and updates it the moment the visitor decides — the implementation Google recommends. No Google Tag Manager configuration, no developer needed.

Why FewCookies

Free 7-day trial

Most Consent Mode tools are paid-only. FewCookies starts with a free 7-day trial — no card needed — then the Professional plan is €6/month for up to 5 sites.

A complete GDPR banner, not just Consent Mode

On-demand cookie scanning, classification, a hosted cookie policy and a consent log — Consent Mode V2 is included, not the whole product.

Light and fast

The widget is about 15KB gzipped and adds no visible delay — your Core Web Vitals stay intact.

Romanian and English support

Built for the Romanian market: banner, policies and support in Romanian, with English available.

FAQ

Consent Mode V2 — frequently asked questions

Align with Consent Mode V2 today

One line of code: GDPR cookie banner and all four Google consent signals, plus on-demand scans from your dashboard.

Start your free trial →
No card required · 7-day free trial