At a glance
| Provider | The Trade Desk |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .adsrvr.org |
Do you need consent for TDID?
Yes. TDID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises TDID from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the TDID cookie?
Yes. TDID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the TDID cookie do?
Stores The Trade Desk's unique user identifier used for cross-site programmatic ad targeting and bidding.
Who sets the TDID cookie?
The TDID cookie is associated with The Trade Desk and is classified as marketing.