At a glance
| Provider | The Trade Desk |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for TDID?
Yes. TDID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises TDID from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the TDID cookie?
Yes. TDID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the TDID cookie do?
The Trade Desk cookie for identifying users in programmatic advertising.
Who sets the TDID cookie?
The TDID cookie is associated with The Trade Desk and is classified as marketing.