At a glance
| Provider | Baidu |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .baidu.com |
Do you need consent for PSTM?
Yes. PSTM is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises PSTM from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the PSTM cookie?
Yes. PSTM is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the PSTM cookie do?
Baidu cookie that records the first-visit timestamp and forms part of the persistent identifier family used for tracking and advertising.
Who sets the PSTM cookie?
The PSTM cookie is associated with Baidu and is classified as marketing.