FewCookies

Cookie glossary · Analytics

What is the optimizelySegments cookie?

Optimizely cookie that stores the user's audience segments. It is set by Optimizely and classified as "Analytics". Requires consent.

At a glance

Provider Optimizely
Category Analytics
Consent required? Yes
Typical domain Varies (first-party)

How FewCookies handles this cookie

FewCookies recognises optimizelySegments from our database of 1,300+ known cookies and classifies it automatically as "Analytics". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

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Frequently asked questions

Do you need consent for the optimizelySegments cookie?

Yes. optimizelySegments is a "Analytics" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the optimizelySegments cookie do?

Optimizely cookie that stores the user's audience segments.

Who sets the optimizelySegments cookie?

The optimizelySegments cookie is associated with Optimizely and is classified as analytics.