FewCookies

Cookie glossary · Analytics

What is the optimizelyEndUserId cookie?

Optimizely cookie that stores the unique end user identifier. It is set by Optimizely and classified as "Analytics". Requires consent.

At a glance

Provider Optimizely
Category Analytics
Consent required? Yes
Typical domain Varies (first-party)

How FewCookies handles this cookie

FewCookies recognises optimizelyEndUserId from our database of 1,300+ known cookies and classifies it automatically as "Analytics". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

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Frequently asked questions

Do you need consent for the optimizelyEndUserId cookie?

Yes. optimizelyEndUserId is a "Analytics" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the optimizelyEndUserId cookie do?

Optimizely cookie that stores the unique end user identifier.

Who sets the optimizelyEndUserId cookie?

The optimizelyEndUserId cookie is associated with Optimizely and is classified as analytics.