At a glance
| Provider | HubSpot |
|---|---|
| Category | Functional |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for hs_ab_test?
Yes. hs_ab_test is a "Functional" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises hs_ab_test from our database of 1,300+ known cookies and classifies it automatically as "Functional". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the hs_ab_test cookie?
Yes. hs_ab_test is a "Functional" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the hs_ab_test cookie do?
HubSpot cookie that remembers which A/B test variation the visitor saw to keep it consistent across pages.
Who sets the hs_ab_test cookie?
The hs_ab_test cookie is associated with HubSpot and is classified as functional.