At a glance
| Provider | HubSpot |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for __hs_initial_opt_in?
Yes. __hs_initial_opt_in is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises __hs_initial_opt_in from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the __hs_initial_opt_in cookie?
Yes. __hs_initial_opt_in is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the __hs_initial_opt_in cookie do?
HubSpot cookie that stores the initial opt-in state for tracking.
Who sets the __hs_initial_opt_in cookie?
The __hs_initial_opt_in cookie is associated with HubSpot and is classified as marketing.