FewCookies

Cookie glossary · Marketing

What is the EE cookie?

Exelate (Nielsen) cookie storing a user identifier used for audience segmentation and advertising targeting. It is set by Exelate (Nielsen) and classified as "Marketing". Requires consent.

At a glance

Provider Exelate (Nielsen)
Category Marketing
Consent required? Yes
Typical domain .exelator.com

How FewCookies handles this cookie

FewCookies recognises EE from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

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Frequently asked questions

Do you need consent for the EE cookie?

Yes. EE is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the EE cookie do?

Exelate (Nielsen) cookie storing a user identifier used for audience segmentation and advertising targeting.

Who sets the EE cookie?

The EE cookie is associated with Exelate (Nielsen) and is classified as marketing.