At a glance
| Provider | Exelate (Nielsen) |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .exelator.com |
Do you need consent for BX?
Yes. BX is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises BX from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the BX cookie?
Yes. BX is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the BX cookie do?
Exelate (Nielsen) cookie used to store behavioral data and audience segments for targeted advertising.
Who sets the BX cookie?
The BX cookie is associated with Exelate (Nielsen) and is classified as marketing.