FewCookies

Cookie glossary · Marketing

What is the visitor-id cookie?

Stores a Media.net unique visitor identifier used for ad targeting and measurement. It is set by Media.net and classified as "Marketing". Requires consent.

At a glance

Provider Media.net
Category Marketing
Consent required? Yes
Typical domain .media.net

How FewCookies handles this cookie

FewCookies recognises visitor-id from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the visitor-id cookie?

Yes. visitor-id is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the visitor-id cookie do?

Stores a Media.net unique visitor identifier used for ad targeting and measurement.

Who sets the visitor-id cookie?

The visitor-id cookie is associated with Media.net and is classified as marketing.