At a glance
| Provider | Tealium |
|---|---|
| Category | Functional |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for utag_main_*?
Yes. utag_main_* is a "Functional" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises utag_main_* from our database of 1,300+ known cookies and classifies it automatically as "Functional". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the utag_main_* cookie?
Yes. utag_main_* is a "Functional" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the utag_main_* cookie do?
Sub-keys of the Tealium main cookie (e.g. _st, ses_id, _sn, v_id) that retain session timing, visit counts and the visitor identifier.
Who sets the utag_main_* cookie?
The utag_main_* cookie is associated with Tealium and is classified as functional.