FewCookies

Cookie glossary · Strictly necessary

What is the us_privacy cookie?

Contains the US Privacy (CCPA) string used to communicate the user's opt-out status to advertising vendors. It is set by IAB CCPA (US Privacy) and classified as "Strictly necessary". No consent required.

At a glance

Provider IAB CCPA (US Privacy)
Category Strictly necessary
Consent required? No
Typical domain Varies (first-party)

How FewCookies handles this cookie

FewCookies recognises us_privacy from our database of 1,300+ known cookies and classifies it automatically as "Strictly necessary". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

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Frequently asked questions

Do you need consent for the us_privacy cookie?

No. us_privacy is a strictly necessary cookie, exempt from consent under Article 5(3) of the ePrivacy Directive and Law 506/2004. You may use it without the visitor's prior agreement.

What does the us_privacy cookie do?

Contains the US Privacy (CCPA) string used to communicate the user's opt-out status to advertising vendors.

Who sets the us_privacy cookie?

The us_privacy cookie is associated with IAB CCPA (US Privacy) and is classified as strictly necessary.