FewCookies

Cookie glossary · Marketing

What is the taboola_fp_td_user_id cookie?

First-party user identifier used by Taboola to recognize visitors and target ads. It is set by Taboola and classified as "Marketing". Requires consent.

At a glance

Provider Taboola
Category Marketing
Consent required? Yes
Typical domain .taboola.com

How FewCookies handles this cookie

FewCookies recognises taboola_fp_td_user_id from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the taboola_fp_td_user_id cookie?

Yes. taboola_fp_td_user_id is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the taboola_fp_td_user_id cookie do?

First-party user identifier used by Taboola to recognize visitors and target ads.

Who sets the taboola_fp_td_user_id cookie?

The taboola_fp_td_user_id cookie is associated with Taboola and is classified as marketing.