At a glance
| Provider | Microsoft Clarity |
|---|---|
| Category | Analytics |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for SM?
Yes. SM is a "Analytics" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises SM from our database of 1,300+ known cookies and classifies it automatically as "Analytics". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the SM cookie?
Yes. SM is a "Analytics" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the SM cookie do?
Microsoft cookie used for syncing the identifier across multiple domains.
Who sets the SM cookie?
The SM cookie is associated with Microsoft Clarity and is classified as analytics.