At a glance
| Provider | Magnite (Rubicon Project) |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .rubiconproject.com |
Do you need consent for ruid?
Yes. ruid is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises ruid from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the ruid cookie?
Yes. ruid is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the ruid cookie do?
Stores Magnite (Rubicon) unique identifier used for programmatic bidding and ad targeting.
Who sets the ruid cookie?
The ruid cookie is associated with Magnite (Rubicon Project) and is classified as marketing.