FewCookies

Cookie glossary · Marketing

What is the IR_* cookie?

Impact cookies for partner attribution and conversion tracking. It is set by Impact and classified as "Marketing". Requires consent.

At a glance

Provider Impact
Category Marketing
Consent required? Yes
Typical domain Varies (first-party)

How FewCookies handles this cookie

FewCookies recognises IR_* from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the IR_* cookie?

Yes. IR_* is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the IR_* cookie do?

Impact cookies for partner attribution and conversion tracking.

Who sets the IR_* cookie?

The IR_* cookie is associated with Impact and is classified as marketing.