FewCookies

Cookie glossary · Marketing

What is the fr cookie?

Instagram cookie used for ad delivery and measurement on the platform. It is set by Instagram and classified as "Marketing". Requires consent.

At a glance

Provider Instagram
Category Marketing
Consent required? Yes
Typical domain .instagram.com

How FewCookies handles this cookie

FewCookies recognises fr from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the fr cookie?

Yes. fr is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the fr cookie do?

Instagram cookie used for ad delivery and measurement on the platform.

Who sets the fr cookie?

The fr cookie is associated with Instagram and is classified as marketing.