FewCookies

Cookie glossary · Marketing

What is the GUC cookie?

Stores consent settings and identifiers used for Yahoo ad delivery. It is set by Yahoo and classified as "Marketing". Requires consent.

At a glance

Provider Yahoo
Category Marketing
Consent required? Yes
Typical domain .yahoo.com

How FewCookies handles this cookie

FewCookies recognises GUC from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

Check your site for free →

Frequently asked questions

Do you need consent for the GUC cookie?

Yes. GUC is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the GUC cookie do?

Stores consent settings and identifiers used for Yahoo ad delivery.

Who sets the GUC cookie?

The GUC cookie is associated with Yahoo and is classified as marketing.