At a glance
| Provider | Google Ads |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .google.co.uk |
Do you need consent for NID?
Yes. NID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises NID from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the NID cookie?
Yes. NID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the NID cookie do?
Google cookie that stores preferences and information for ad personalization.
Who sets the NID cookie?
The NID cookie is associated with Google Ads and is classified as marketing.