At a glance
| Provider | Adform |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .adform.net |
Do you need consent for GCM?
Yes. GCM is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises GCM from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the GCM cookie?
Yes. GCM is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the GCM cookie do?
Adform cookie storing the consent state passed via Google Consent Mode for advertising.
Who sets the GCM cookie?
The GCM cookie is associated with Adform and is classified as marketing.