At a glance
| Provider | Oracle BlueKai |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .bluekai.com |
Do you need consent for bkpa?
Yes. bkpa is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises bkpa from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the bkpa cookie?
Yes. bkpa is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the bkpa cookie do?
Oracle BlueKai cookie used to store audience profile data leveraged for advertising targeting.
Who sets the bkpa cookie?
The bkpa cookie is associated with Oracle BlueKai and is classified as marketing.