At a glance
| Provider | Exponential (Tribal Fusion) |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .tribalfusion.com |
Do you need consent for ANON_ID?
Yes. ANON_ID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises ANON_ID from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the ANON_ID cookie?
Yes. ANON_ID is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the ANON_ID cookie do?
Stores an anonymous user identifier used by Exponential (Tribal Fusion) for programmatic ad targeting.
Who sets the ANON_ID cookie?
The ANON_ID cookie is associated with Exponential (Tribal Fusion) and is classified as marketing.