At a glance
| Provider | Adjust |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for adjust_reftag?
Yes. adjust_reftag is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises adjust_reftag from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the adjust_reftag cookie?
Yes. adjust_reftag is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the adjust_reftag cookie do?
Adjust cookie that stores the reference tag (reftag) to carry web attribution through to the mobile app install.
Who sets the adjust_reftag cookie?
The adjust_reftag cookie is associated with Adjust and is classified as marketing.