At a glance
| Provider | Adobe Audience Manager |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | .demdex.net |
Do you need consent for aam_uuid?
Yes. aam_uuid is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises aam_uuid from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the aam_uuid cookie?
Yes. aam_uuid is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the aam_uuid cookie do?
Adobe Audience Manager cookie storing a universal user identifier used for audience matching and activation.
Who sets the aam_uuid cookie?
The aam_uuid cookie is associated with Adobe Audience Manager and is classified as marketing.