FewCookies

Cookie glossary · Marketing

What is the _kuid_ cookie?

Salesforce DMP (Krux) cookie storing a unique user identifier used for audience segmentation and ad targeting. It is set by Salesforce DMP (Krux) and classified as "Marketing". Requires consent.

At a glance

Provider Salesforce DMP (Krux)
Category Marketing
Consent required? Yes
Typical domain .krxd.net

How FewCookies handles this cookie

FewCookies recognises _kuid_ from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.

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Frequently asked questions

Do you need consent for the _kuid_ cookie?

Yes. _kuid_ is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.

What does the _kuid_ cookie do?

Salesforce DMP (Krux) cookie storing a unique user identifier used for audience segmentation and ad targeting.

Who sets the _kuid_ cookie?

The _kuid_ cookie is associated with Salesforce DMP (Krux) and is classified as marketing.