At a glance
| Provider | Bloomreach |
|---|---|
| Category | Marketing |
| Consent required? | Yes |
| Typical domain | Varies (first-party) |
Do you need consent for _br_uid_2?
Yes. _br_uid_2 is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
This is general guidance, not legal advice — always verify with a lawyer.
How FewCookies handles this cookie
FewCookies recognises _br_uid_2 from our database of 1,300+ known cookies and classifies it automatically as "Marketing". The free check tells you whether this cookie is detected on your site and whether your banner handles it correctly — an instant, surface-level check, no account needed.
Frequently asked questions
Do you need consent for the _br_uid_2 cookie?
Yes. _br_uid_2 is a "Marketing" cookie, so it is not strictly necessary. Under the ePrivacy Directive (2002/58/EC) and Romania's Law 506/2004, you must obtain the visitor's explicit consent before setting it.
What does the _br_uid_2 cookie do?
Visitor identification cookie used by the Bloomreach platform for personalization, product recommendations, and tracking on-site behavior.
Who sets the _br_uid_2 cookie?
The _br_uid_2 cookie is associated with Bloomreach and is classified as marketing.